Authentic Indian
One curated setting.

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Authentic Indian

One curated setting.

EXPLORE

How old are India’s Martial Arts?

How old are India’s Martial Arts?

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INSPIRATION

A meticulously crafted approach to discovering India’s indigenous treasures. Draw inspiration from products, people, places, philosophy and much more.

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How old are India’s Martial Arts?

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Sketching and embellishments – Thanjavur style

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1,500 year old Unesco murals from Ajanta

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A Siva-Parvati masterpiece

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Culturally Rooted

India is way beyond cows, caste, curry, or even Slumdog Millionaire. The year is 2020 and frankly, these ideas are overdone and outdated. Which is why we’ve hand-picked brands, stories and ideas that pay homage to India’s 5000-year-old life-positive civilisational legacy. Ready to be amazed?

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Culturally Rooted

India is way beyond cows, caste, curry or Slumdog Millionaire. We’re passionate about de-colonising narratives, about staying true to our roots. Our brands, stories and ideas pay homage to India’s 5000-year-old civilisational legacy. Come for the ideas, stay for the perspective.

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